Do the work
See the results
Workshop 1: Marketing Essentials
Marketing Essentials: Not-For-Profits
Find out why having a limited marketing budget does not mean limited effectiveness – in fact, it can be your competitive advantage
Tuesday 20 May 10am – 2pm
Venue: Community House Whanganui
Perfect for Not-For-Profits, charities, community groups, and volunteer-run organisations operating on small or zero budgets who need to reach more people.
While this event is FREE of charge registration in advance is required
About this workshop
Kit Lawrence’s engaging morning session explores:
Essential elements of marketing
Matching purpose with strategy
Examples of effective storytelling
Maximising limited resources
Measuring impact
Inspiring case studies
Low-cost campaigns tactics
The afternoon workshop provides hands-on support to apply these principles directly to your organisation.
Leave with valuable templates and frameworks to support your ongoing success.
Workshop 2: Marketing Tactics
The Ten: Tactics to Guarantee Results
Ready to move beyond theory and do the work that grows your business? The Ten is a complete tactical marketing toolkit
Tuesday 27 May 10am – 2pm
Venue: Business Whanganui
Perfect for business owners, entrepreneurs, startups, online retailers, and sole traders, who want to take their marketing to the next level, reach new audiences, and increase their ROI.
Limited Availability
About this workshop
This isn’t a generic seminar. It’s a 4-hour hands-on workshop that cuts through marketing complexity to focus on the tactics that generate results on a continual basis.
Designed with regional businesses in mind by award-recognised strategist and marketer Kit Lawrence, this ‘The Ten’ has been discounted for Business Whanganui members. This workshop covers:
Defining your marketing approach
Audiences and building a following
Marketing tactics for impact
Creating compelling content
Mission-critical marketing factors
The methodology for repeat success
Workshop 3: Brand Marketing Strategy
Serious Marketing Strategy
This comprehensive marketing framework trains business owners how to think strategically to drive engagement and business growth
Tuesday 12 June 10am – 2pm
Venue: Whanganui Central City TBC
Perfect for businesses who want to become brands, undergoing strategic change, or are interested in understanding how marketing can help them achieve their strategic business goals.
Limited Availability
About this workshop
This 4-hour in-person workshop with experienced brand strategist and campaign manager Kit Lawrence follows a three-part framework covering Strategy, Marketing, and Findings that guarantees a deeper understanding of market position with the tactical know-how for marketing effectiveness.
Morning sessions cover purpose, brand fundamentals and strategic positioning, while the afternoon workshop transforms these insights into your personalised marketing plan with tactics proven to deliver ROI by sustainable budgeting.
Leave with a concrete implementation framework, marketing strategy, and tactics that will improve your business with tactics you can apply immediately.
About your facilitator
Kit Lawrence is an award-recognised brand and marketing strategist with two decades of experience in brand development, creative services, strategic communications, and cross-sector marketing.
With expertise spanning diverse sectors—from tech startups to engineering firms—Kit transforms business challenges into compelling narratives that resonate with varied audiences. His strategic approach combines analytical thinking with creative storytelling to deliver measurable results.
Kit has established strong connections throughout the business, creative, and public sectors. He has partnered with both national brands and regional businesses to help them articulate their unique stories, identify growth opportunities, and connect with broader markets. He began his professional career as a community consultant for a renowned London architecture firm involved in large-scale urban regeneration schemes. After working in the public sector, he relocated to Aotearoa and focused on freelance creative services.
During the pandemic, Kit served as both a Manatū Taonga mentor and Regional Business Advisor, guiding organisations through disruption while building resilience through marketing strategies aligned with their broader organisational objectives. This experience reinforced his belief that effective marketing must work in harmony with an organisation's purpose, its capability, and the common desire to seek meaningful growth.
As Director of Serious, Kit's speciality lies in developing story-based strategies that enable organisations to clearly communicate their distinctive position and find their purpose.
