Workshops designed for Serious impact
Supported by Community House Whanganui
Marketing Essentials: Not-For-Profits
Find out why having a limited marketing budget does not mean limited effectiveness – in fact, it can be your competitive advantage
Tuesday 20 May 10am – 2pm
At Community House Whanganui
Perfect for Not-For-Profits, charities, community groups, and volunteer-run organisations operating on small or zero budgets who need to reach more people.
About this workshop
Kit Lawrence’s engaging morning session explores:
Essential elements of marketing
Matching purpose with strategy
Examples of effective storytelling
Maximising limited resources
Measuring impact
Inspiring case studies
Low-cost campaigns tactics
The afternoon workshop provides hands-on support to apply these principles directly to your organisation.
Leave with valuable templates and frameworks to support your ongoing success.
In partnership with Business Whanganui
The Ten: Tactics to Guarantee Results
This comprehensive marketing framework trains business owners how to think strategically to drive engagement and business growth
Wednesday 11 June 10am – 2pm
At Te Whare O Rehua Sarjeant Gallery
Perfect for businesses who want to become brands, those undergoing strategic change, or those interested in understanding how marketing can help them achieve their business goals.
About this workshop
This 4-hour in-person workshop with experienced brand strategist and campaign manager Kit Lawrence follows a three-part framework covering Strategy, Marketing, and Findings that guarantees a deeper understanding of market position with the tactical know-how for marketing effectiveness.
Morning sessions cover purpose, brand fundamentals and strategic positioning, while the afternoon workshop transforms these insights into your personalised marketing plan with tactics proven to deliver ROI by sustainable budgeting.
Participants will leave with a solid implementation framework and strategy that will improve your marketing with tactics you can apply immediately.
A Regional Business Partners Network service
Serious Marketing Strategy
Ready to move beyond theory and do the work that grows your business? The Ten is a complete tactical marketing toolkit
Tuesday 27 May 10am – 2pm
At Business Whanganui
Perfect for business owners, entrepreneurs, startups, online retailers, and sole traders, who want to take their marketing to the next level, reach new audiences, and increase their ROI.
About this workshop
This isn’t a generic seminar. It’s a 4-hour hands-on workshop that cuts through marketing complexity to focus on the tactics that generate results on a continual basis.
Designed with regional businesses in mind by award-recognised strategist and marketer Kit Lawrence, ‘The Ten’ has been discounted for Business Whanganui members. This workshop covers:
Defining your marketing approach
Audiences and building a following
Marketing tactics for impact
Creating compelling content
Mission-critical marketing factors
The methodology for repeat success
About your facilitator
Kit Lawrence is an award-recognised brand and marketing strategist with two decades of experience in brand development, creative services, strategic communications, and cross-sector marketing.
With expertise spanning diverse sectors—from tech startups to engineering firms—Kit transforms business challenges into compelling narratives that resonate with various audiences. His strategic approach combines analytical thinking with creative storytelling to deliver measurable results.
As Director of Serious, Kit's speciality lies in developing story-based strategies that enable organisations to clearly communicate their distinctive position and find their purpose.
