Serious Marketing
Strategy
This workshop trains business owners how to think strategically and drive business growth through a unique and comprehensive marketing framework
Co-funding of up to 75% is available for eligible businesses
Wednesday 11 June 10am – 2pm
At Te Whare O Rehua Sarjeant Gallery
Perfect for businesses who want to become brands, those undergoing strategic change, or those interested in understanding how marketing can help them achieve their business goals.
Investment: $400+GST per person
Co-funding of up to 75% is available to eligible businesses that meet the criteria.
To discuss this funding message Malcolm Whitlock, Business Growth Advisor using the button below or email malcolm.whitlock@whanganuiandpartners.nz
About this workshop
This 4-hour in-person workshop with experienced brand strategist and campaign manager Kit Lawrence follows a three-part framework covering Strategy, Marketing, and Findings that guarantees a deeper understanding of market position with the tactical know-how for marketing effectiveness.
The morning session covers the fundamentals of brand strategy: Purpose, Identity, and Positioning.
In the afternoon, we turn strategy into action — with a practical workshop focused on Messaging, Content, and Budget. Each attendee will leave with a personalised marketing plan designed to be sustainable, achievable, and deliver real return on investment.
About your facilitator
Kit Lawrence is an award-recognised brand and marketing strategist with two decades of experience in brand development, creative services, strategic communications, and cross-sector marketing.
With expertise spanning diverse sectors, from tech startups to engineering firms, Kit transforms business challenges into compelling narratives that resonate with various audiences.
As Director of Serious, Kit's speciality lies in developing story-based strategies that help organisations to find their purpose, clearly communicate their distinctive position, and deliver measurable results.
